# How to run a wellness app pilot before a company-wide rollout

> Run a wellness app pilot with a group of 10 or more before a company-wide rollout. Learn the steps, what to measure and how Nutrola's 4-week challenge works as a pilot.

Updated: 2026-11-05

## In short

- Pick a group of 10 or more people and define the question first.
- Measure activations, active people and logged days, using group totals.
- Decide at the end: expand, change one thing or stop.
- Nutrola's 4-week challenge costs $70 for 10 people and works as a pilot.

A pilot tests an idea with a small group before you commit to everyone. Pick a group of 10 or more people, set what you will measure before you start, and decide at the end. The Nutrola 4-week challenge is built to work as a pilot, and it costs $70 for 10 people at $7 each, plus one free setup week.

## What are the steps?

1. Define the question the pilot must answer, such as whether staff will use the app during the challenge.
2. Pick the group: at least 10 people, and teams of 5 or more if you want team totals.
3. Set the length: 4 weeks for the Nutrola challenge.
4. Decide the measures before the start, and write them down.
5. Tell the group what the organizer will see, and what it will never see.
6. Run the pilot, and review the weekly totals as they arrive.
7. Decide: expand, change one thing, or stop.

Write the steps on a single page, so everyone involved follows the same plan.

## What should you measure?

| Measure | What it tells you | Source |
|---|---|---|
| On list | How many people you invited | Group totals |
| Activated | How many people turned on Premium | Group totals |
| Active | How many people used the app | Group totals |
| Average days with a logged meal | How often the group logged meals | Group totals |

These four measures are the group totals Nutrola provides. They show participation, which is what a pilot needs to test.

## What should you not measure?

Avoid health outcome claims, such as promising results for weight or health. Avoid individual tracking, such as asking staff to share meals, photos or weight. Nutrola does not share these with the organization, and a pilot does not need them to answer the question. Use short feedback questions about the experience instead, such as whether the routine fit the week.

## How should you decide at the end?

1. Compare the measures with the question you set at the start.
2. Ask staff directly for feedback, using a short set of questions.
3. Decide whether to expand, change one thing and run again, or stop.
4. If you expand, order licenses for the headcount you need.

Keep the decision in writing, with the data and the feedback that support it, and a short note on what you would do differently next time.

## When should the pilot end?

The Nutrola challenge ends on its own after 4 weeks, so its end date is set when you start. For any other format, set the end date before launch and keep it. A pilot that drifts longer loses its purpose, because the decision moves further away each week.

## What does a pilot cost?

Ten people in the 4-week challenge cost $70, plus one free setup week. If you expand, the staff price depends on the headcount: $35 per person per year for 10 to 60 people, falling to $24 for 501 or more. Compare the pilot cost with the full-year cost before you decide.

## Who should run the pilot?

Name one owner for the pilot, who sends the list, shares the group totals and collects feedback. Agree on the review dates at the start, so the decision is not delayed. A pilot is easier to manage when one person is responsible for each step.

For how to measure results after a rollout, read [how to measure whether a wellness perk is working](https://business.nutrola.app/guides/how-to-measure-whether-a-wellness-perk-is-working/). For the cost choice, see [12-month licenses or a 4-week challenge: which costs less for your team?](https://business.nutrola.app/guides/annual-licenses-vs-a-4-week-challenge/)

## How to get started

Choose your pilot group, then request a quote for the 4-week challenge at [/quote/](https://business.nutrola.app/quote/) or email partnerships@nutrola.app.

## Quick answers

### How big should a pilot group be?

At least 10 people. The Nutrola challenge minimum is 10 participants.

### Can a pilot include teams?

Yes. Teams of 5 or more get weekly totals by email, so each team can see its own result.

### What if the pilot does not go well?

Stop, or change one thing and run the pilot again. The challenge ends on its own, so you do not need to cancel it.

---

Canonical page: https://business.nutrola.app/guides/how-to-run-a-pilot-before-a-company-wide-rollout/
Last updated: 2026-11-05
Contact: partnerships@nutrola.app
Site index for AI systems: https://business.nutrola.app/llms.txt