How to measure whether a wellness perk is working

Measure a wellness perk by participation and by feedback. Use group totals, ask staff directly, and avoid health outcome claims and tracking of individuals. These measures show whether the perk is being used and whether people find it useful, and they keep the privacy line intact.

What participation totals should you track?

Measure	What it means
On list	The number of people who were invited and added
Activated	The number of people who turned on Premium
Active	The number of people who used the app
Average days with a logged meal	The group average for days with a logged meal

Nutrola reports these as group totals. The organization never sees anyone’s meals, photos, weight or details, so every measure in the table is a group figure.

How should you read the totals?

1. Compare activated with on list, to see how many invited people turned on Premium.
2. Compare active with activated, to see how many people kept using the app.
3. Read the average days with a logged meal as a group pattern, not as a score for individuals.
4. Note changes from one review to the next, and write down what changed in the group.

How do you ask staff directly?

Short feedback questions tell you what the totals cannot. Ask whether the perk fits into the week, what would make it easier to use, and whether they would want access again if it were offered again. Keep the questions about the perk and its experience, not about anyone’s body or eating habits. Share a summary with the group, so people see that their feedback was heard.

What should you avoid measuring?

Avoid health outcome claims, such as promising results for weight or health. Avoid individual tracking, such as asking staff to share meals, photos or weight. Nutrola is not a medical device and gives no medical advice, so the perk is a tracking tool, not a health measure. A good measurement plan asks only what the decision needs.

How often should you review the perk?

Review the totals at set points, such as the end of a pilot and each renewal date. Put the review dates in the calendar when the perk starts. Compare each review with the one before it, not only with the target. A regular review keeps the decision on facts, rather than on memory of the last few weeks.

What does a simple review look like?

1. Pull the group totals for the period.
2. Read the feedback summary from staff.
3. Note what changed since the last review, and why you think it changed.
4. Decide one action for the next period, such as a reminder or a clearer message.

Should you set a target?

Set your own target before you start, based on your group and your goal. This guide has no benchmark figures, so do not borrow a number from another program. A target such as “most invited people activate Premium” is for your team to decide, not for a vendor to suggest.

For the pilot steps, read how to run a wellness app pilot before a company-wide rollout. For what the organization can see, read what employers see when staff use Nutrola.

How to get started

Set up the four group totals and the feedback questions before launch, then request a quote at /quote/ or email partnerships@nutrola.app.